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The Journeys Program received the Gold Magellan Award in 2019 for Professional training

Journeys

Business Meeting

The Journeys' was developed to train Independent Contractors to step outside their role as travel advisors and approach their business as business owners. 

Key Facts

The Journeys program was developed for a large New York-based luxury travel agency. Because of its size and great reputation, it has had premier worldwide contracts and affiliations with top luxury suppliers.

Over 70%  of the travel advisors are independent Contractors. 

The agency earns a commission on all products sold and “splits”  that commission with the Independent Contractor.

Splits are negotiated with the independent Contractor when they start with the agency. 

Challenges

Working with Independent Contractors presented a unique set of challenges. Some of the top challenges included:

  • ICs were hyper-focused on selling but lacked the skills on how to run a successful business,

  • Commission tracking

  • Creating business/marketing plans

  • Marketing and selling skills

  • Utilizing the tools offered to maximize revenue

  • Difficulty establishing a standard set of operating procedures because we could not mandate how they ran their business.

  • Many Independent Contractors were also new to the industry.

KPI Measurements

  • Completion and submission of a comprehensive business and  marketing plan

  • 100% utilization of the commission tracking tools to track and manage all outstanding commissions

  • 90% utilization of the agency’s marketing tool

  • Increase revenue by 25% in the first year after graduation 

Program Outline

Journeys is a three-level professional development and training program to help the independent contractor/travel advisor build and manage a successful luxury travel business. 


Professional Level: Ten modules to guide the advisor through the steps to build a comprehensive business plan with measurable sales and professional goals.
After completing the first level, the advisor can move to the Executive Level.
Executive Level:  Advanced training and business coaching to help the business owner stay accountable to the goals set in the Professional level.
Concierge Level: Premier level sponsorship, the opportunity to earn the highest level commissions.

Program Components

Professional Level:

  • 10 Independent Study Modules   (E-Learning housed in LMS)

  • Monthly Group Coaching (Virtual)

  • One/One Coaching

  • Live Five-Day workshop

  • Final Presentation of Business Plan

   Executive Level:

  • Six Independent Study Modules

  •  (E-Learning housed in LMS)

  • Monthly Group Coaching (Virtual)

  • One/One Coaching

   Concierge Level

  • Premier Level Sponsorship

  • Highest level commission

Personal Responsibilities

  • Needs Assessments 

  • Budget

  • Project Administration 

  • Sponsor Management 

  • Branding

  • Subject Management Expert Management 

  • Marketing  

  • Curriculum Design 

  • Material Design 

  • Program /Event Management 

  • Coaching Facilitation 

  • Program Evaluation

  • Leader Guide Material  

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