Customer Success
The primary objective of the Customer Success program was to shift the participant's mindset from an account manager to a trusted advisor.
Key Facts
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Members can buy into the consortium at different levels. The highest membership level provides branding and higher-level training for agencies that manage travel for corporate accounts.
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50% of the agencies are considered corporate travel agencies that offer management services to corporate clients
Challenges
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Many Account Managers were promoted to their role because they were top producers.
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Lack of training for Account Managers
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Needed additional skills to step into the role of being a trusted advisor, not a manager
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Lack of creative thinking skills
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Lack of measurements for success.
KPI Measurements
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After completing the course, the learner will have the skills necessary to:
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Strengthen client relationships and improve client retention by 25%
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Review and analyze client data to provide the top five strategic solutions and recommendations to achieve desired goals.
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Provide six unique solutions to position themselves as experts in their field.
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Improve presentation skills
Program Outline
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12 hours of Virtual Interactive Training.
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7 hours of independent small group study
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Live workshop
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Peer support and learning
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Final Presentations
Program Components
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Monthly Coaching (Virtual Training)
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Book Study
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Small Groups
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One/One Coaching (Goal Setting
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Live two-day workshop
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Independent Case Study
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Final Presentations
Personal Responsibilities
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Needs Assessments
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Budget Administration
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Sponsor Management
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Branding
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Subject Management Expert Management
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Marketing
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Curriculum Design
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Material Design
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Program /Event Management
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Coaching
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Facilitation
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Program Evaluation
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Leader Guide